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PHARMACY: This division concentrates on the pharmacies throughout the country and has distribution in over 4,000 outlets out of the 16.000 Pharmacies present on the territory. Pharmacies that have limited sales of consumer products are served through wholesalers. Few Chain drugstores are existent in Italy so each is handled on an individual basis. Most pharmacies are small and do not have the space to maintain large inventories and are accustomed to receiving small orders throughout the day. This is only possible through a network of distributors and wholesalers who specialize in this type of service.
Sanico covers the Pharmacy Market though 11 dedicated distributors with a total of 74 specialized sales people. In order to maintain their status as Sanico representatives, these distr ...ibutors must sign performance contracts and allow their sales people to be trained on an ongoing basis by Sanico personnel. They are also not permitted to carry competing products.
Sanico still concentrates on niche products and caters to the pharmacists by guaranteeing that the brands they carry will not be sold to mass market or other discounted outlets. If a product is suitable for other channels, then a second brand is created for that product. The company has also developed a line of impulse and last minute needs items under the S.O.S. in Pharma brand consisting of such products as axillary absorbent pads, Pharma Cool transporters for medications, Aplicare personal lubricating gel, Disposable Briefs, Easypil touch up epilator, Ear Plugs, Blister Cushions, etc. Products can be added to or deleted from this group to suit customer preferences.
HEALTHCARE: Sanico covers approximately 2,500 Healthcare shops through 6 direct sales people and 11 dedicated distributors with a total of 80 specialized sales people. In order to maintain their status as Sanico representatives, these distributors must sign performance contracts and allow their sales people to be trained on an ongoing basis by Sanico personnel. They are also not permitted to carry competing products. Read more
Sanico covers the Pharmacy Market though 11 dedicated distributors with a total of 74 specialized sales people. In order to maintain their status as Sanico representatives, these distr ...ibutors must sign performance contracts and allow their sales people to be trained on an ongoing basis by Sanico personnel. They are also not permitted to carry competing products.
Sanico still concentrates on niche products and caters to the pharmacists by guaranteeing that the brands they carry will not be sold to mass market or other discounted outlets. If a product is suitable for other channels, then a second brand is created for that product. The company has also developed a line of impulse and last minute needs items under the S.O.S. in Pharma brand consisting of such products as axillary absorbent pads, Pharma Cool transporters for medications, Aplicare personal lubricating gel, Disposable Briefs, Easypil touch up epilator, Ear Plugs, Blister Cushions, etc. Products can be added to or deleted from this group to suit customer preferences.
HEALTHCARE: Sanico covers approximately 2,500 Healthcare shops through 6 direct sales people and 11 dedicated distributors with a total of 80 specialized sales people. In order to maintain their status as Sanico representatives, these distributors must sign performance contracts and allow their sales people to be trained on an ongoing basis by Sanico personnel. They are also not permitted to carry competing products. Read more
Categorie
- Machines pharmaceutiques
- electromedical devices